IAR Bits and Bytes

Responsys Gets More Dough, Changes Management

Palo Alto, CA-based Responsys, Inc. has closed an additional $5 million in funding from RSA Ventures and Foundation Capital. This comes on top of the $20 million it received recently from Accel Partners, Foundation Capital, Redpoint Ventures and Sigma Partners.

The company also announced changes to its management team.

Responsys co-founder Raghu Raghavan was promoted to chief technology officer, and will oversee the company’s technology strategy and direction. And Virendra Vase, formerly vice president of engineering for AdKnowledge, a division of Engage, Inc., is Responsys’ new chief information officer, and vice president of engineering and operations. He will lead the development of existing and new products, Web operations, and engineering.

The two will both report to Responsys chief executive officer and president, George Wiedemann, who expressed confidence in the new appointments.

“Raghu and Virendra are a powerful team — both have formidable experience developing software products for leading organizations,” said Wiedemann. “Raghu’s technological expertise has guided Responsys to its leadership position in the industry, and Virendra is well-prepared to execute on our vision for pioneering products and services that enable companies to make the most of their customer relationships.”

Dell and Viewpoint Offer Close-Up of Computer Products

Dell Computers has chosen Viewpoint Corporation, a developer of digital marketing technologies, to demonstrate its products in interactive 3D.

“We’re very pleased that Dell, a recognized leader and pioneer in the Web direct business, would adopt Viewpoint to enhance their business,” said Bob Rice, president and chief executive officer of Viewpoint Corporation. “We couldn’t ask for a better showcase for using rich media to effectively merchandise products and drive sales.”

The first collaboration can be seen at www.dell.com/biz/3Dserver, and in the coming months, Dell will launch additional Viewpoint-powered rich media mini-sites, where users will be able to closely examine the internal workings of the servers and storage units.

Warp 9 Launches Web-based E-mail Marketing System

Warp 9, Inc., an e-commerce technology company, announced the launch of its newest product, Warp 9 E-Mail Marketing System, or EMS.

According to Warp 9 chief executive officer and founder John Lei, the ASP email campaign and list management system, “is designed to be a robust and scalable enterprise level stand-alone program, providing businesses with the power of targeted email campaigns at a very affordable price.”

It is the first in a new line of products Warp 9 said it would launch this year.