iBEAM Handles AtomShockwave Streaming Ads

Streaming communications provider iBEAM Broadcasting Corp. has entered a deal with AtomShockwave Corp. to provide streaming video services to the AtomFilms Web site.

Under a one-year deal announced today, AtomFilms, whose Web site offers range of quirky short films and animation, will use iBEAM’s Advertising Agent to deliver targeted advertisements to its audiences.

The deal coincides with the launch of new versions of AtomShockwave’s consumer Web site, AtomFilms.com and Shockwave.com.

Advertising Agent will enable AtomFilms to air TV-style advertisements before or after all video content on its Web site. Additionally, each ad lets viewers click through to get more product information. iBEAM touts their effectiveness, claiming the ads received click-through rates of between 5% and 30%, much higher than other forms of Net advertising. Atom Films’ major advertisers include Ford Motor Company, Levi’s Silvertab and Sony Playstation.

The iBEAM technology is integrated with DoubleClick’s ad management platform, DART.

The solution will allow AtomShockwave “to monetize every video stream that is requested by a customer, empowering its sales force to not only manage, target and analyze ad inventory, but effectively support streaming media advertising that best complements any multi-media format,” according to iBEAM.

“We are pleased to have served AtomShockwave’s streaming video content as they’ve taken their visionary steps to exploit the Internet’s potential as an entertainment medium,” said Peter Desnoes, chairman, president and CEO of iBEAM. “Household broadband adoption continues to grow substantially and iBEAM is well positioned to take advantage of this surge by offering the most powerful and sophisticated streaming advertising solutions to our media customers.”