IBM launches digital marketing network to aid marketers

IBM is aiming to help companies to analyse marketing performance in real-time through the launch of a digital marketing network.

The IBM Digital Marketing Network is designed to enable marketers to create consistency in customer experience through an improved understanding of buyer behaviours. This is through syndicating real-time analytics to marketing services such as Doubleclick Search, Badgeville and Google Display Network.

By monitoring real-time activity throughout the network of a business, marketers are able to better assess how their campaigns are performing across various channels – be it paid, earned or owned channels. Moreover, customer engagement and responses are greatly increased as a result of more effective analytics.

“We continuously look for opportunities to enhance the digital marketing experience for our customers.” said Crag Hayman, general manager, industry solutions, IBM. “The IBM digital Marketing Network eliminates the complexity and difficulty involved in placing third-party tags, enabling our clients to improve results and personalise the digital customer experience in real-time.”