If Coke is It -- What is 'It'?

The “open source” copywriting site AdCandy, which launched in June, is turning its attention to Coca-Cola. In an unsolicited bid to provide new ideas for the mega-brand, which has reportedly been gathering ideas from several agencies this summer, AdCandy is running a contest with cash prizes to entice would-be copywriters to submit ideas to help Coke. Of course, Coke is already doing quite well on its own — see its new Coca-Cola M5 initiative, for example. At any rate, if you think you can help Coke come up with a new concept, slogan, product idea, or just about anything else, head on over to AdCandy and give it your best shot.

Earlier this month, boutique women’s shoe designer Farylrobin announced that it had successfully used AdCandy to find a new name for its target market of fashion- and budget-conscious women. Of more than 222 ideas submitted, the company chose to dub the women “fireflies” — because they light up a room, capture your attention, leave you longing for more, etc.