Mobile and internet adspend was the main reason behind growth in UK advertising overall in the first quarter of 2013, a new report from the Advertising Association and Warc Expenditure Report has revealed.
Mobile and internet adspend was the main reason behind growth in UK advertising overall in the first quarter of 2013, a new report from the Advertising Association and Warc Expenditure Report has revealed.
The research, entitled ‘UK Advertising’s Bounce-Back Continues‘, notes a 2.4% increase in adspending for the first quarter of 2013, as it reached £4.14bn, and internet and mobile spend were seen at the heart of the positive results, due to online spend increasing by 11.1%.
Overall, it is predicted that the total adspend of 2013 will increase by 2.6%, and will eventually rise to 4.9% by 2014.
Tim Lefroy, Chief Executive of the Advertising Association commented: “A pound spent on advertising returns six pounds to GDP. These figures don’t just reflect growing confidence, they represent an important investment in the recovery.”
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