John Lewis' sentimental Bear and Hare ad has predictably zoomed ahead of its rival retail adverts in terms of the number of comparable Twitter mentions, with Argos coming in second and M&S getting third place.
John Lewis‘ sentimental Bear and Hare ad has predictably zoomed ahead of its rival retail adverts in terms of the number of comparable Twitter mentions, with Argos coming in second and M&S getting third place.
Composed by the Social Listening guys at Carat and the Earned Media team at iProspect, the data reveals that the continued efforts by John Lewis’ media team to both create a sentimental Christmas video and enhance its online presence definitely paid off.
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