Infographic: Obama vs. Republicans in Online Ad Spend
Democrats and Obama's campaign outspent Republicans 2 to 1.
Democrats and Obama's campaign outspent Republicans 2 to 1.
In 2011 online ad spending, the Democrats and Obama’s reelection campaign outspent Republicans 2 to 1. And, despite being embroiled in a tough primary battle for the Republican presidential nomination, Mitt Romney’s campaign spent just half the amount incumbent President Barack Obama did on online ads last year.

For more information and spending comparisons, see the following stories:
Obama Outspent Romney On Web Ads 2 to 1
Obama and DNC Spent $7 Million on Web Ads
Surprising Leaders in Super PAC Web Ad Spending Race
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceThe Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Read M...
View articleBoth have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...
View articleGroups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Read More...
View articleBorrell forecasts online and other media spending for the 2012 election. Read More...
View articleSuper PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Read More...
View article
Leave a Reply
You must be logged in to post a comment.