Infoseek and Apartments.com Pair Up

Infoseek Corp. in Sunnyvale, CA formed an alliance with Chicago-based Apartments.com, a provider of highly visual, interactive online apartment ads.

The deal makes Apartments.com the exclusive online apartment finding content provider on Infoseek’s Real Estate home page, enabling Infoseek users to directly access Apartments.com’s national database of more than 600,000 apartment listings and links to help make the moving process easier. Financial terms were not disclosed,

In the coming months, Infoseek said, its users will also have full access through Apartments.com to the classified apartment listings of more than 100 top newspaper Web sites, aggregated as part of the strategy of Apartments.com’s parent company, Classified Ventures.

“Apartments.com is committed to delivering the most visual and detailed apartment listings online,” said Bruce Mitchell, president and general manager of Apartments.com. “Our new partnership with Infoseek strengthens our mission of making the apartment search process as easy and effective as possible for renters while generating maximum exposure for our property manager clients.”

Apartments.com allows search users to focus in on 27 different amenities, from fireplaces to pets.

Participating apartment communities offer up to 40 full-color, expandable photos of the building’s exterior, every room in the apartment, floor plans, and more than 100 other pieces of information. The Video Walk-Around, an interactive feature available with many listings, allows users to pan around and zoom in and out.