IntelliPost to Include CLT Research Tools

San Francisco-based Intellipost Corp. said it is expanding its BonusMail opt-in advertising service to include a set of sophisticated market research tools provided by New York-based CLT Research Associates Inc.

“CLT is one of the most respected market research firms in the country,” said Intellipost’s president and CEO, Steve Markowitz. “By using BonusMail, CLT will be able to give its clients access to hundreds of thousands of consumers through rewarded email, lowering the cost of surveying while increasing response rates.”

Financial terms of the arrangement were not disclosed.

BonusMail is a program that rewards consumers for reading targeted email ads. With detailed profiles on more than 300,000 members, BonusMail says it offers direct marketers the ability to reach consumers by email responsibly.

Under the agreement, Intellipost will offer its advertisers CLT’s market research services, while CLT will use BonusMail to conduct research for its clients.

The two companies will also jointly develop the Directronic Marketing Evaluation Research Program, in which CLT will analyze BonusMail campaigns run by Intellipost clients. The program will give those advertisers feedback for their future marketing efforts.

CLT specializes in complex market structure studies, attitude and usage surveys, tracking, product development, online research, image research and modeling both in the United States and internationally.

“CLT was one of the first market research companies to use the Internet and the Web for market research,” said Lowell Allen, chairman of CLT. “The BonusMail panel provides us with a well-defined and easily targetable database, and Intellipost’s integrity and respect for consumer privacy offers an excellent platform for high-quality online research.”