InterActive8 Wins Internet Account for DeBeers Diamonds

InterActive8 in New York City was awarded the online account for DeBeers by J. Walter Thompson, according to Bill Markel, InterActive8 vice president and managing director.

The DeBeers Web site, adiamondisforever.com, will be maintained and hosted by InterActive8 beginning this month. Billings were not disclosed.

“I believe we proved to J. Walter Thompson that combining compelling content with leading edge technology is the best way to take the DeBeers site to the next level,” said Markel.

He said future site enhancements will include an interactive “Design Your Own Ring” section featuring an application to enable users to create ring designs over the Web.

“These enhancements will give consumers an online tool that will allow them to begin this meaningful purchase with confidence,” said Doug Rice, InterActive8 partner and executive creative director. “Users will have the ability to create, step-by-step, a brilliant visual representation of their own ring, online in real-time.”