Intuit Drafts Former P&G Exec as CMO

Financial software player Intuit has named former Procter & Gamble interactive marketing executive Mark Schar as its new SVP and CMO.

Raymond Stern, who had been with Intuit since 1998 and served as CMO since 2004, recently left, according to CRM (define) firm Siperian, on whose board he sits. The financial software company didn’t return calls seeking comment on Schar’s appointment and Stern’s departure.

In his new gig, Schar will handle all product marketing efforts, including Internet marketing, direct marketing, customer research, business development, and communications. He’ll report directly to president and CEO Steve Bennett.

“Mark’s extensive experience in both consumer and Internet marketing will help us reach customers in new, innovative ways,” said Bennett in a statement.

The new CMO has extensive experience in the interactive marketing world. He capped off his years at P&G by serving as VP of interactive ventures and market research. Since leaving the consumer packaged goods (CPG) giant in 2002, he’s advised interactive and market research startups, including the Palo Alto, CA-based Institute for the Future. Another board affiliation is with Affinnova, a marketing services company that uses the Internet and technology to “evolve” product designs in response to consumer preferences.