Is Yahoo in Pain?
Saul Hansell at The Times issued a rather determined smackdown against Yahoo this morning, using Google's YouTube acquisition as a fulcrum on which to hang the argument that Semel & Co
Saul Hansell at The Times issued a rather determined smackdown against Yahoo this morning, using Google's YouTube acquisition as a fulcrum on which to hang the argument that Semel & Co
![]()
Saul Hansell at The Times issued a rather determined smackdown against Yahoo this morning, using Google’s YouTube acquisition as a fulcrum on which to hang the argument that Semel & Co. are lagging severely behind the big search kahuna in technology, media deals and talent retention.
All I can say is, pity the marathoner who’s in second place. He’s always worse off than the one in third, tenth or 10,000th for that matter.
While a bunch of the allegations in the story are true – Yahoo’s lost several lucrative distribution deals for its contextual network, the Panama search interface is behind schedule – others are not. For instance, the phenomenal success of Flickr clearly shows the company is not “losing its initiative” with regard to social networking, as the story says. Google getting YouTube is a black eye for Yahoo only in the narrow estimation of the investment community and neo-fetishists. Remember: Yahoo is a company with half a billion global users. It has only rarely been a great innovator; rather, it’s strengths are in mass services.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.