Isobar Nabs Brazilian Agency

Isobar has signed a deal to acquire AgenciaClick in Brazil

isobar.gifIsobar has signed a deal to acquire AgenciaClick in Brazil. Isobar parent Aegis Group will pay £15.9 million, or $31.1 million, in cash for the firm and may also deliver up to 3.4 million Aegis shares over five years, depending on performance.

AgenciaClick was founded in 1999 and has grown to approximately 280 employees. It has offices in Sao Paulo, Rio de Janeiro, Brasilia and Belo Horizonte. Senior management will remain.

Not so long ago, Aegis was one of the most acquisitive agency conglomerates out there, but this is the first buy-out we’ve seen from them in a while. In a short space of time, it bought iProspect, London-based de-construct, Hungary-based Kirowski and Sweden-based FarFar. Earlier it bought Lot 21 and Vizium.

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