Kenshoo, predictive media optimisation tech expert, has revealed a prototype of its new mobile application, Kenshoo Anywhere. The app allows users easy access to custom reporting dashboards and performance reports across various digital marketing assets and metrics.
Kenshoo, predictive media optimisation tech expert, has revealed a prototype of its new mobile application, Kenshoo Anywhere. The app allows users easy access to custom reporting dashboards and performance reports across various digital marketing assets and metrics.
Kenshoo Anywhere allows marketers to quickly analse campaign data, identify opportunities for optimisation, and collaborate with team members.
Jorie Waterman, Head of Performance Channels at eBay Enterprise, commented: “We are always looking for ways to maximize the value of our client’s digital marketing investments and improve the performance of our team. Having quick, easy access to client campaign activity against goals is invaluable for both our executive team and our managers alike.
“Being able to monitor pacing against goals across our portfolio of clients from any location and instantly send reports and adjustments to the team makes this possible.”
In a recent case study with eBay Enterprise, Kenshoo revealed an 80% increase in return on investment for eco-friendly jewelry retailer, Alex and Ani through Kenshoo Social Demand-Driven Campaigns. By automatically creating Facebook ads based on demand signals from paid search, Product Listing Ads, and merchant inventory feeds, Kenshoo was able to deliver an impressive 44x lift in revenue.
Kenshoo Anywhere is now available to select marketers in limited beta release and will be accessible for all Kenshoo clients through the Apple iPhone app store in Q2, 2014.
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