Leading Advertisers of February 2003
The top Web advertisers for the month, ranked by impressions.
The top Web advertisers for the month, ranked by impressions.
The top advertisers, ranked by impressions, are based on data from AdRelevance, Nielsen//NetRatings’ advertising research service. An impression is counted as the number of times an ad is rendered for viewing.
| Top 10 Advertisers by Company | |
|---|---|
| Advertiser | Impressions (000) |
| The Estee Lauder Companies Inc. | 3,472,486 |
| Amazon.com, Inc. | 3,239,163 |
| NetFlix.com, Inc. | 2,765,256 |
| Classmates Online, Inc. | 2,595,426 |
| SBC Communications, Inc. | 2,348,631 |
| USA Interactive | 2,078,961 |
| AT&T Wireless Services, Inc. | 1,557,273 |
| X10 Wireless Services, Inc. | 1,401,316 |
| 1-800-FLOWERS.COM, Inc. | 1,333,219 |
| Florists’ Transworld Delivery | 1,314,667 |
| Base: Impressions reported exclude house ads, which are ads that run on an advertiser’s own Web property. | |
| Source: Nielsen/NetRatings | |
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