LinkShare Offers Enhanced Ad Targeting

LinkShare Corp. in New York City, a provider of revenue-sharing software and host of an affiliates network on the Internet, introduced LinkProfile, a software program to integrate personalization technology with an affiliates marketing program.

LinkProfile builds profiles by recording users’ online activity, including the types of sites visited, banners clicked, and products purchased. Using LinkProfile, merchant and site members of The LinkShare Network can better understand visitors to their site and deliver targeted product offerings to each individual user based on their particular interests, the company said.

“By delivering ads based on a user’s specific profile, we can increase click- through and conversion rates for LinkShare’s merchants and sites by targeting products to their visitors,” said Stephen Messer, founder and CEO of LinkShare. “Additionally, online shoppers will now have the advantage of viewing advertisements and special promotions for products that match their unique interests.”

Just before a profiled consumer enters a member site, LinkShare cross-checks hundreds of criteria to provide the most appropriate online banner advertisement for that user.

LinkShare can also serve a small, pop-up window featuring a particular merchant’s product targeted based on that specific user’s preferences. This unique feature, provided only through LinkShare, places products of distinct interest or special offers directly in front of the consumer at key purchasing points, the company said.