Majority of Mobile Ads in U.K. Served to Apple Devices

Apple’s iPhone and iPod Touch devices now account for over 70 percent of mobile ad requests in the U.K., according to data from AdMob. Yet, only around half that many ads are served to those devices in the U.S.

The mobile ad network — which Google agreed to acquire in November — found that 71.5 percent of U.K. requests in its ad network came from an Apple device during December, up from 64 percent in November. All other handset manufacturers, including Blackberry maker RIM, and HTC — which manufactures a number of models running Google’s Android operating system — experienced losses over the same period.

Meanwhile in the U.S., Apple devices accounted for just 36.5 percent of requests over the same period — a 5 percent reduction from the prior month. Almost all other major manufacturers experienced growth in the U.S. month-over-month, with the exception of RIM and LG which witnessed slight declines.

Though Apple dominates the U.K. market in terms of mobile ad requests, the number of ads served by AdMob in that market is a fraction of those served in the U.S. Around 447 million ad requests came from the U.K. in December, while over 5.5 billion were requested in the U.S.

Apple’s growth in the U.K. appears to be driven by iPod Touch users rather than iPhone users. Requests from iPhone models actually declined month-over-month during December, while iPod Touch saw its share grow by 7.8 percent over the same period, AdMob reports.

Charts below are provided by AdMob.