Majority of social ad budgets reserved for Facebook, reveals new report
Businesses are reportedly spending over 40% of their social advertising budgets on Facebook, with only 18% of budgets reserved for LinkedIn and 17% for Twitter.
Businesses are reportedly spending over 40% of their social advertising budgets on Facebook, with only 18% of budgets reserved for LinkedIn and 17% for Twitter.
Businesses are reportedly spending over 40% of their social advertising budgets on Facebook, with only 18% of budgets reserved for LinkedIn and 17% for Twitter.
The new Econsultancy/Adobe Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, revealed the stats, which also showed that Facebook took an even greater precedent amongst agency staff, who claimed that over half (53%) of their clients’ budgets were spent on Facebook advertising and promotion.
Based on a survey of more than 600 Econsultancy and Adobe subscribers from around the world, the report also revealed that reduced cost per acquisition, reduced media costs and more sales were seen as the top three benefits of media optimisation for most companies.
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