A new report analysing Google's universal search results has revealed that video is the most hunted for piece of media on the internet, highlighting again its usefulness to marketers looking to promote brands online.
A new report analysing Google’s universal search results has revealed that video is the most hunted for piece of media on the internet, highlighting again its usefulness to marketers looking to promote brands online.
Conducted by Searchmetrics, the research saw that overall share in December 2012 for online video in universal search (62%) was significantly ahead of the second most popular content item, images, which came in at a comparatively low 32%.
Utilising fun, shareable videos within campaigns will enhance your brand and spread campaign messages across the internet, building a larger audience and followership in the process.
Check out the infographic below for more information.
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