Marketing salary survey results reveal quiet optimism

This year’s Marketing Rewards salary survey, carried out by the Chartered Institute of Marketing and Croner Reward, has revealed that though salaries have not improved by much, job satisfaction and confidence regarding future career prospects are on the up.

As reported by Brand Republic, the news isn’t anything to scream or shout about, but instead reveals quiet optimism and hope for the not-too-distant future.

Based on data from 5029 jobs across about 2000 organisations, the survey revealed the average salary rise to be 2.4% this year – less than last year’s 2.5% but  better than the nation average, which was at 2.2%.

Commenting on the news was Thomas Brown, associate director, research and insights, at the CIM, who said: “Marketers seem to have adjusted to ‘the new normal’…We won’t revert to the pre-recession days of big teams and big budgets, but sentiment is more upbeat than it has been for a long time.

“People seem to have accepted the new reality that they have to be adaptable and achieve more with less.”