In a $17.6m deal, Matomy Media Group has acquired mobile advertising platform MobFox. Matomy has invested in the acquisition of the mobile programmatic platform for an initial $10.1m in cash and a further $7.5m in shares.
In a $17.6m deal, Matomy Media Group has acquired mobile advertising platform MobFox. Matomy has invested in the acquisition of the mobile programmatic platform for an initial $10.1m in cash and a further $7.5m in shares.
Ofer Druker, chief executive of Matomy, commented:
“MobFox has built an excellent mobile programmatic advertising solution, and its business fits perfectly into our vision, complementing our performance-based advertising capabilities. We make it a priority to invest in companies that have developed proven innovative technologies and solutions that will give our advertising clients and media partners unrivalled access to these services. With MobFox, we will continue to expand our capabilities in mobile and programmatic advertising, which are key growth engines for our business.”
According to reports, MobFox executives, including Julian Zehetmayr, chief executive of the business, and other key personnel will join the Matomy team, while MobFox’s London office will become Matomy’s UK branch office.
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