Media Metrix Expands into Canada

Web measurement firm Media Metrix Inc. expanded into the Canadian market through a joint venture with ComQUEST Research, a market and new media research firm, to form Media Metrix Canada.

Under the agreement, Media Metrix and ComQUEST Research will combine their resources and expertise to provide an independent, meter-based Internet and digital media audience measurement service for Canada. Financial arrangements were not disclosed.

The services provided include Internet statistics such as audience size, reach, frequency and time spent for the Internet market as a whole, by category and for specific Web Sites and Internet properties. These audience data are linked to detailed demographic profiles, collected from panelists.

Media Metrix said the Canadian operation will be “the first service to begin actively recruiting, measuring and collecting data from a representative panel of Canadian Internet users by utilizing the Media Metrix software meter which resides on panelists’ computers to automatically track Internet usage.”

“Our penetration of the Canadian market helps to further our goal of providing accurate, reliable and comparable Internet and digital media measurement products and services to businesses worldwide,” said Tod Johnson, chairman and CEO of Media Metrix.

ComQUEST Research Inc., formed in 1989, is a subsidiary of BBM Bureau of Measurement. The company’s practice encompasses a range of market, public attitude, and media research areas.