Media Metrix Names Senior Vice President
Media Metrix , The PC Meter Companyin New York City, named Robert G. Ivins as senior vice president and memberof the company's Executive Committee.
Media Metrix , The PC Meter Companyin New York City, named Robert G. Ivins as senior vice president and memberof the company's Executive Committee.
Media Metrix, The PC Meter Company in New York City, named Robert G. Ivins as senior vice president and member of the company’s Executive Committee.
He will be responsible for advanced analytics and application development, e- commerce measurement initiatives, special client sector services, and strategic business development.
Ivins is a pioneer in the Web measurement community and a founding member of I/PRO (Internet Profiles Corp.), a provider of site-centric World Wide Web measurement services. As a senior vice president at I/PRO, Ivins focused on developing and delivering Web measurement and analysis tools and was a member of the executive committee. He has extensive experience in marketing, product development, advanced analytics, and consulting services.
Before I/PRO, Ivins worked at Nielsen Marketing Research from 1988 through 1995, where he founded Nielsen’s advanced analytical group.
Media Metrix measures real-time, actual usage of the Web, proprietary online services, computer software, hardware, and other new interactive applications.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.