Brands and companies looking to target a specific gender with their digital marketing campaigns may be interested in this infographic from the guys at Paymentsense, which takes a look at gendered spending patterns, social media habits, review writing and more.
Brands and companies looking to target a specific gender with their digital marketing campaigns may be interested in this infographic from the guys at Paymentsense, which takes a look at gendered spending patterns, social media habits, review writing and more.
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Reinforces what we already knew. In co-habiting situations women tend to take over the finances and spending for the home, hence they buy more. By buying smart, they can squeeze in “treats” and “me” purchases. On average, men value convenience and the “wow” factor of new things more than they value the lowest price and are therefore more reluctant to spent long periods of time searching for bargains and alternatives.
Very interesting stuff!!!