By her own admittance, Miley Cyrus can't stop, and she won't stop... racking up those online video hits! The singer's YouTube channel has racked up a colossal 270 million views in September alone, reports have revealed, making it the most watched in the world.
By her own admittance, Miley Cyrus can’t stop, and she won’t stop… racking up those online video hits! The singer’s YouTube channel has racked up a colossal 270 million views in September alone, reports have revealed, making it the most watched in the world.
The 20-year old’s latest solo song, Wrecking Ball, caused a sensation in the media after its release a month ago, and on its own currently boasts almost 212 million views. The video shows Cyrus starkers, rocking out on a massive Wrecking Ball in between clips of her crying (“That was real,” she has since commented, “My dog just passed away,”) and licking hammers.
The video sparked a barrage of open-letters from Sinead O’Conner, who warned the pop star against the danger of being ‘pimped’ by music industry moguls: “The message you keep sending is that it’s somehow cool to be prostituted.. it’s so not cool Miley… it’s dangerous,” wrote the Irish singer.
Miley seems to be the one laughing all the way to the bank though, as her marketing campaign, or ‘shock and awe’ strategy, whichever you’d like to call it, has garnered enormous global results.
By breaking free of her old marketed image as squeaky-clean pop-princess Hannah Montana, Cyrus has been able to gather a storm of attention for anything she does that goes against her old supposed persona… anyone who hasn’t seen an image of her twerking on Robin Thicke at the VMAs yet, for example, must be living far far away from anywhere with an internet connection.
According to Tubefilter’s monthly Top 100 chart, Cyrus’ monthly view-count has grown by 222% since August, a figure high enough to knock YouTube’s biggest star, Swedish gamer Felix Arvid Ulf Kjellberg and his channel PewDiePie off the number one slot.
Video marketing is one of the fastest growing mediums in the digital marketing industry, and many marketers could, like it or not, learn a thing or two from Miley’s personal marketing branding this year. Maybe leave the twerking to her for now, though…
[…] When discussing this, Mitchell used the example of Miley Cyrus, whose own personal brand has, well, slipped somewhat from her Hannah Montana days. He said younger UK audiences would be less “Oh my God” about Miley’s twerking habits, and react with more of a “what are you doing?” instead. However, as .rising reported only recently, Miley Cyrus’ branding has done pretty damn well of late, with Tubefilter reporting just last week that the 20 year-old’s YouTube channel has become the most watched in the whole world. […]
Penny!???
[…] to new data from Vevo, Miley’s infamous ‘Wrecking Ball’ is officially the most watched video of this year. As well as spurning a number of hilarious […]
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