Whilst spending on desktops and laptop-optimised ads has only increased by 1.69% over the last year, down from 6.60% growth last year, mobile advertising revenue has exploded from the $4.36 billion figure recorded in 2012 to record a massive $9.60 billion at the end of 2013.
Whilst spending on desktops and laptop-optimised ads has only increased by 1.69% over the last year, down from 6.60% growth last year, mobile advertising revenue has exploded from the $4.36 billion figure recorded in 2012 to record a massive $9.60 billion at the end of 2013.
In its latest US advertising predictions, eMarketer reports that though more traditional desktop ads are still valued at $32.98, 2014 will see spending on them increase by just 0.41%, whilst mobile ad spending will increase by a further 56.00% to $14.97 billion.
Further to this, eMarketer also predicts that mobile ad spending will rival desktop ad spending by 2016, and will overpass it by 2017 at a figure of $35.62 to the desktop’s $27.21 billion.
As the world increasingly favours mobile devices such as smartphones and tablets over the more clunky internet devices such as laptops, brands and companies must seek to ensure their sites are optimised for all visitors, and take full advantage of the opportunities offered by mobile devices.
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