The Mobile Marketing Association just released "Introduction to Mobile Search" ( download ). The paper defines the differences of mobile versus Web search, opportunities to educate subscribers about mobile search, potential business models and the challenges operators face in offering an integrated, carrier branded mobile search experience to subscribers.
The Mobile Marketing Association just released “Introduction to Mobile Search” (download).
The paper defines the differences of mobile versus Web search, opportunities to educate subscribers about mobile search, potential business models and the challenges operators face in offering an integrated, carrier branded mobile search experience to subscribers.
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