Mobile web strategies increasingly important as desktop access rates decline

A new report by Netbiscuits has highlighted just how essential mobile web strategies are to brands looking to attract consumers, revealing that the top 10 mobile devices in the world account for just 47% of mobile web traffic. This means over half of web traffic comes from a myriad of other devices that websites may not be optimised for.

Further to this, the Q3 Web Trends Report found that the top 100 mobile devices (created by a total of 12 vendors) accounted for only 67% of total traffic, meaning the remaining third is predicted to be made up of thousands more devices.

Netbiscuits also predicts that 2014 will see further diversification to the share of top monile devices, as consumers continue to shop around for a wider variety of tablets and smartphones.

According to the research, PC shipments have registered an almost 10% decline this past year, leaving more web access space for mobile providers.

In order to ensure that brands and companies are able to reach out to those consumers visiting from other mobile devices, the report suggests it is necessary to adopt a more standardised and efficient approach to mobile web strategy so that sites are delivered with professional consistency across all platforms.

Daniel Weisbeck CMO & COO, Netbiscuits, commented: “The traffic share of Top 10 devices will continue to erode, as consumers continue to buy a range of different tablets, phablets, smartphones and eventually wearables. This will make identifying break points between devices increasingly difficult, until screen size becomes a meaningless way of deciding how to deliver a great mobile experience.”

The report also created an interesting infographic to explain the data further, as shown below: