Modem Media Restructures International Office
The interactive marketing and services firm plans to restructure operations in Paris, a move that includes a one-time charge of $2 million in its fourth quarter earnings.
The interactive marketing and services firm plans to restructure operations in Paris, a move that includes a one-time charge of $2 million in its fourth quarter earnings.
The pace of contraction in the digital services space gathered momentum again Tuesday with Norwalk, Conn.-based Modem Media, Inc. joining the ranks of companies restructuring international operations.
Modem Media, an interactive marketing and services firm, plans to restructure operations in Paris, a move that includes a one-time charge of $2 million in its fourth quarter earnings. The company said the move would save about $1 million in pre-tax savings annually.
The company did not provide details of the restructuring or how many of its 840 employees would be affected. The restructuring, which is scheduled to be completed by the first quarter next year, was necessary to react to existing business conditions.
“The restructuring of our Paris operations is consistent with our continued commitment to manage our global capacity to global business conditions,” CEO Marc Particelli said.
He said existing clients would be supported through the Modem Media offices in Norwalk, CT, San Francisco, Toronto, London, Munich, Hong Kong and Brazil.
It is the second major round of cutbacks at Modem media this year. With business in the struggling dot-com sector slowing, the company also consolidated its New York operations to the headquarters in Connecticut.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.