Money buys a Brit's brand loyalty
When asked how they'd like their loyalty rewarded, 67% of Brits wanted points transferable for money. Comparatively, just 12% wanted a more tailored and personalised service.
If you want a Brits continued custom, give them something for free, suggests new research.
Cold hard cash will tempt the average Brit back through the door, says 2015 research from IPG Mediabrands, which asked UK consumers how they’d like their loyalty rewarded.
The top three responses were money-related – 67% wanted points transferable for money, 50% wanted discount vouchers and 48% simply wanted free stuff.
Comparatively, just 12% wanted a more tailored and personalised service, despite the industry-wide rush to be more personal.
eMarketer noted the steep uptake in home deliveries offering free delivery and how music streaming is taking off in the country on the back of a free, ad-supported model such as Spotify – showing how the coutry loves a bargain.
Money doesn’t buy loyalty. Great products, services and positive brand associations earn loyalty. When it comes to bribery (schemes) however, it’s no surprise that money talks.