More Voters Get Election News from Net
Television and newspapers are still the most popular sources of election information for US voters, but the Internet is making strides toward catching up, according to a poll by the The Pew Research Center.
Television and newspapers are still the most popular sources of election information for US voters, but the Internet is making strides toward catching up, according to a poll by the The Pew Research Center.
Television and newspapers are still the most popular sources of election information for US voters, but the Internet is making strides toward catching up, according to a poll by the The Pew Research Center.
The survey found that during the 1998 US national election campaigns, 16 percent of US voters accessed the Internet for information regarding the elections. This compares to 10 percent in 1996. Six percent of voters cited the Internet as the primary source of election information, up from three percent in 1996.
Newspapers and television were each used by 72 percent of voters for gathering information. Most of those who used television said they got most of their election news from local television resources.
Younger voters are more likely to use the Internet, the study found. Twenty-eight percent of voters in the 18-29 age group said they used the Internet for election news, and 22 percent of voters in the 30-49 age age group used the Net.
Earlier this year, ActivMedia found that two-thirds of Americans would like the option to cast their vote over the Internet.
The Pew Center’s findings were based on a telephone survey of US voters before and after the November elections.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceWhile building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleBrand awareness and branded content ads increase as a percentage of total ads. Direct response ads are shrinking, but still make up 51.6% of the total...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleFacebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View article
Leave a Reply
You must be logged in to post a comment.