MP3.com Launches Asia Division
International expansion targets Asia's burgeoning digital music audience.
International expansion targets Asia's burgeoning digital music audience.
Keeping its finger on the pulse of one of the fastest growing markets for digital music, MP3.com, Inc. today announced the launch of its Asia division, a venture that will combine local language sites with digital music content and services specific to Asian markets.
MP3.com’s Asia presence will seek out partnerships with regional content providers as well as establish the company’s independent digital artists service Instant Listening through which amateur and professional musicians can post their music on the MP3.com site.
The new division will also focus on providing locally relevant services through technology and marketing partnerships throughout Asian countries.
“We expect to be available in local languages in each area. Serving people in their own language is an important part of launching MP3.com in Asia,” said Sean Kane, general manager for Asia MP3.com.
Erik Newton has also been named general manager for Asia MP3.com.
MP3.com is based in San Diego.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.