Muzak Selects Saltmine to Create Online Presence

Saltmine Creative Inc., an online development and design firm, said that it was selected to design and develop a Web site and intranet for Muzak.

“We are proud to partner with Saltmine in creating an exceptional site,” said Kenny Kahn, Muzak’s vice president of marketing. “We have no doubt that they will exceed our expectations in developing a visually impressive, extremely functional online presence.”

Billings were not disclosed. The site Saltmine is creating for Muzak will include audio collages for every genre in its catalogue, video clips, and monthly playlists for all 60 of Muzak’s broadcast programs.

Muzak will be able to update the playlists via an automated publishing system Saltmine is developing. In addition to engineering and designing the Web site and intranet, Saltmine is donating production time to Muzak’s Heart and Soul Foundation, an organization that raises money to support music education for children.

Muzak’s audio architecture is based on a wide variety of services including original broadcast music programs, on-premises music programs, audio marketing, voice talent and production and system design. Muzak uses this audio architecture to help businesses use the power of music as a persuasive tool or a way to amplify their brand personalities.

Saltmine’s clients include British Petroleum, The PGA TOUR, Microsoft Corporation, C-SPAN, London First Group, IBM, Home Shopping Network, the Los Angeles Times and Columbia Sportswear. The company’s services include online software development, database systems creation, e-commerce, Internet/intranet site design, and multimedia creation and broadcasting.