MySpace Renews Google Search Deal, Throws Display Into Mix
Ailing social network extends existing search agreement and will also work with Google on display.
Ailing social network extends existing search agreement and will also work with Google on display.
MySpace and Google have extended their existing search partnership, through which Google powers all search functions and search advertising for the social networking site.
Additionally, MySpace will now participate in Google’s Display Network and DoubleClick Ad Exchange, through which its non-premium inventory will be sold.
Commenting on the multi-year deal, for which a timeframe was not disclosed, Nada Stirratt, MySpace Chief Revenue Officer, said simply, “We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory,” but did not reveal whether the firm will make cuts to its sales force as a result of that decision.
MySpace recently relauched in an attempt to reposition itself as an entertainment destination, and revealed a range of new ad formats it hopes will attract interest from premium advertisers. The site has been hemorrhaging users which have been defecting to rivals such as Facebook and Twitter.
Last month, however, Chase Carey, COO of MySpace parent News Corp. said the site is being judged “in quarters, not years.” According to some media reports, News Corp. has been attempting to sell the property since March.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceMarketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleBad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being...
View article
Leave a Reply
You must be logged in to post a comment.