NetRatings Launches Internet Investment Research Service

Web measurement firm NetRatings Inc. launched Internet Investment Strategies, a research service providing securities analysts, investment bankers and venture capitalists with data and analysis on Internet companies and industry trends.

The information and analysis will be based on comprehensive Internet use figures and advertising data from the new Nielsen//NetRatings service.

Internet Investment Strategies is a syndicated service that will deliver weekly, monthly and quarterly reports that combine quantitative and qualitative market research based on information from the Nielsen//NetRatings research sample of more than 14,000 users. Price points were not disclosed.

Initial financial services clients of the new service include PaineWebber, C.E. Unterberg, Towbin and CIBC Oppenheimer. The new service will be headed by Allen Weiner, who had headed Dataquest’s Internet coverage, and now has joined NetRatings as vice president, analytical services. He is joined by senior Internet analyst Peggy O’Neill, also formerly with Dataquest.

“The Internet market is hot and investment analysts need timely, reliable information and insight to help them sort through the buzz and hype,” said Weiner. “Our analysis, based on the superior end-user data of the Nielsen//NetRatings service, will give them valuable perspective and solid support for the crucial decisions they are making every day.”

The Nielsen//NetRatings service, launched on March 22, combines the research expertise of Nielsen Media Research and the Internet measurement technology of NetRatings. More than 100 customers already have subscribed to the service.