New 2CAN Unit Will Focus on Hispanic Market

In a play to expand its Internet advertising site representation, 2CAN Media Inc.launched Grupo NetFuerza, a subsidiary aimed at reaching the Hispanic market in the U.S., Latin America, Spain and Portugal.

Grupo NetFuerza complements 2CAN Media’s four divisions, (ECG, MediaPlus, Pinnacle Interactive and WebRep) creating what the company called “the largest site-focused, brand-focused Internet advertising representation firm in the industry.”

Grupo NetFuerza currently has sales reps in San Francisco, Los Angeles, New York, Chicago and Detroit, and will be expanding into Dallas and Miami in the near future.

Based in Los Angeles, Grupo NetFuerza will be headed by Stan Levinson as ad sales director.

“Internet growth among Hispanics in the U.S. and Latin American is exploding, with yearly growth in the thousands of percent,” said Levinson. “Based on studies by Zona Financiera Inc., conservative estimates say there will be 35 million to 40 million Internet users in Latin America by the year 2000. According to the Tomas Rivera Institute at the Claremont Colleges in Los Angeles, 15% of Hispanics in the U.S. are online, compared with 22% of the entire country.”

Fluent in Spanish, Levinson began his advertising career with Televisa International Marketing Group. He later launched his own production business focusing on Spanish television and radio commercials. Most recently he was manager at Valdes Zacky Associates.

“No other rep firm in the industry is offering our level of attention to this market, and we believe our separate sales forces, multi-tiered marketing strategy and our global presence will provide superior representation,” said Ryan Steelberg, president and CEO of 2CAN Media.

2CAN Media was formed through the merger and partnership of WebRep LLC, Eisenberg Communications Group (ECG) and Ryan Steelberg, co-founder of AdForce (formerly IMGIS).