New Report Makes a Case for Interstitial Advertising
Digitrends.net released the secondedition of its Interstitial Advertising Report, calling it an "in-depth lookat controversial, yet highly effective interstitial and pop-upadvertisements."
Digitrends.net released the secondedition of its Interstitial Advertising Report, calling it an "in-depth lookat controversial, yet highly effective interstitial and pop-upadvertisements."
Digitrends.net released the second edition of its Interstitial Advertising Report, calling it an “in-depth look at controversial, yet highly effective interstitial and pop-up advertisements.”
The study, compiled by e-business analyst Keith Pieper, provides clear reasons to test interstitials and identifies success factors for optimizing the user experience, the company said.
The report includes a general overview that defines the various types of interstitials and the components of each, as well as the strengths and drawbacks of this new ad type; a primer that shows prospective advertisers what to look for when choosing an interstitial provider, what pricing to expect and potential payback; and guidelines for publishers.
The full report is being marketed for $690.
Digitrends provides strategic information for interactive marketers through a line of print and electronic publications, and live industry events.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.