Report outlines online shopping habits of Chinese market
Chinese online shoppers are increasingly buying products on overseas sites, says new research from Taobao.
Chinese online shoppers are increasingly buying products on overseas sites, says new research from Taobao.
Chinese online shoppers are increasingly buying products on overseas sites, says new research from Taobao.
Chinese Internet shoppers have expanded their overseas shopping options to more than 100 countries and regions in the past decade. According to the report, the US, Japan and South Korea are the favorites (based on trade volume and value) followed by Hong Kong, Germany, France, Taiwan, Australia, the UK and Denmark.
According to the study, new online consumers prefer cosmetics while experienced buyers favour food products. A metadata analysis in the report showed that mothers are the most active shoppers, taking almost half of the top hottest products purchased online abroad, which include baby formula and mother and baby products.
The study further showed that Shanghai ranked number one with a 12% share of total online shopping volumes in the past 10 years, followed closely by Beijing with 11 percent, then by Hangzhou, Guangzhou, Shenzhen, Chengdu, Nanjing, Wuhan, Tianjin and Suzhou, in descending order.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleTechnology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...
View articleIn this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strate...
View articleExplosive E-Commerce Growth and Loyal Fans ThirdLove has quietly become a powerhouse in online intimate apparel, with its e-commerce revenues surgin...
View articleStructured data gives marketers the clarity to make informed decisions and turn raw information into actionable insights. Read More...
View article
Leave a Reply
You must be logged in to post a comment.