The New York Times has revealed plans to boost its mobile efforts and develop new digital products this week, after hiring Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy.
The New York Times has revealed plans to boost its mobile efforts and develop new digital products this week, after hiring Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy. The appointment is part of a major shake-up at the newspaper to keep pace with the fast-changing digital media landscape.
Wilson will be responsible for improving the newspapers’ mobile strategy and creating new digital products that package NYT journalism in ways that appeal to new audiences, similar to the ‘NYT Now’ and ‘NYT Cooking’ apps. His appointment will take effect February 2015.
NYT executive editor Dean Baquet stated: “A pioneer in digital journalism, Kinsey is joining us at a crucial time as we accelerate our transformation into a news organization that delivers great journalism on all platforms.”
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