NextCard Launches $10 Million National Branding Campaign

NextCard Inc., which markets an Internet Visa card, launched a $10 million national print branding campaign posing the question “What’s on your NextCard?”

The first phase of the campaign, developed with San Francisco’s Arnold Ingalls Moranville, emphasizes the personalization and customization made possible with the NextCard Internet Visa.

“As the pioneer in customized financial services online and one of the Web’s largest advertisers, NextCard is encouraged by the incredible recognition we’ve already generated online,” said Jeremy Lent, founder and chief executive officer of NextCard. “We’re now expanding our presence offline to establish NextCard as the leader in consumer banking on the Internet and to provide octane for our successful online targeted marketing efforts.”

The ‘What’s on Your NextCard?’ campaign begins with a series of print ads featuring the personalized PictureCards of actual NextCard customers. The ads, which will debut in publications nationwide, stress the fact that the NextCard Internet Visa is the card you can get online and use anywhere, and promote NextCard’s customizable features and risk-free online shopping guarantee.

Since its launch in December 1997, more than two million people have applied for the NextCard.

Arnold Ingalls Moranville was formed in January of 1999 with the acquisitions of Ingalls Moranville Advertising and Rockpile Interactive by Arnold Communications.