In a bid to bring you the faces behind some of marketing’s most interesting companies, we’ve launched this new feature, which is set to unmask the inner-most thoughts and dreams of the people that make up one of the world’s most exciting and innovative industries.

Everyone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires and motivates them.

Next up is Ben Sidebottom, Director, Solution Architecture at Visual IQ who wants to be known, not remembered.

 

What do you want to be remembered for?

That’s a tricky one. Nothing really – I am much more living in the moment kind of person and want to be known, not remembered.

 

What’s your favourite quote?

“You just went up a notch in my book. That brings you to notch one.”

 

What makes you wake up in the morning?

Coffee, my motorbike and being nagged to get up by my fianceé! Or was that meant to be marketing related?

 

Who’s your biggest inspiration?

Jack Bauer – his direct attitude and getting the job done is how I work too… Just with a little less killing.

 

What’s going to be big in marketing this year?

Attribution! One month into 2015 and already seeing a massive increase in interest at Visual IQ. It’s great!

 

What’s your least favourite “buzz word”?

Viewability. Can be massively misused and compromise ROI.

 

What was your favourite digital campaign from 2014?

GoPro! Their promotional videos, especially with the release of their new Hero4, are always awesome. I love rich engaging content and I cannot stop watching them. Just wish my videos looked that good.

 

Ben Sidebottom is Director, Solution Architecture at leading cross channel marketing attribution software provider, Visual IQ. With over eight years’ experience in the digital sector, Sidebottom has held previous roles at Moneysupermarket.com, where he was responsible for the design, implementation, integration and use of the brand’s online marketing technology stack, and Essence Digital, one of the UK’s leading media agencies.