This week’s unmasked marketer is Damian Scragg, Managing Director, EMEA, at Ghostery. Scragg is full of pride regarding his impact on transparency and his two-year-old alarm clock, and its life affirming charm.
This week’s unmasked marketer is Damian Scragg, Managing Director, EMEA, at Ghostery. Scragg is full of pride regarding his impact on transparency and his two-year-old alarm clock, and its life affirming charm.
Find out what happens when you give marketers seven questions and one minute to explain what inspires and motivates them.
On a professional level, I’m proud to have raised the profile of issues relating to transparency, privacy, and data security across the EMEA region. On a personal level, I want to be remembered for being a brilliant dad, great husband and loyal friend.
“Life is what happens to you while you are busy making other plans” – John Lennon.
My two-year-old daughter shouting from her cot: “Daddy come and get me.” Or the shout that makes me move faster: “Daddy, change nappy – now!”
Despite being 37 years younger than me, my two-year-old daughter has become my greatest inspiration. For two reasons, the first being her more simplistic and stress free view of the world is a constant reminder that life needn’t be as complex as we all make it, and it can still be fun regardless of what is happening around us. Secondly, she inspires me to make better decisions. Every decision I make now, be it personally or professionally, has some impact on her well-being and future, and so I have become a more considerate decision-maker since she was born.
I think we will see big improvements in content personalisation coupled with the need for enhanced understanding of the importance of collecting and using online data correctly. The two go hand in hand: consumers love to feel valued, but they also need to feel that their data is being used the right way. Also, online privacy compliance has become a necessary cost for businesses, one that cannot be ignored. I only see this continuing to grow in 2015.
“Big Data.” I really don’t like the term, as it is grossly over-used. My professional background is in data, so I fully understand its importance. I think our industry should be doing more with data, and I am surprised that it has taken us until now to really grasp its importance. There’s a huge amount of data out there, but there’s nothing big about it; it is simply data.
For sheer impact, the Volkswagen “Eyes on the Road” campaign was show stopping. However, I was a teenager in the late 80’s and early 90’s, so I am a bit of a Jean-Claude van Damme fan. So my favourite has to be the Volvo Trucks campaign, with the man himself doing the splits between two moving trucks. What a legend!
Ghostery empowers consumers and businesses to expose and eliminate digital blind spots in the Marketing Cloud – the collection of digital technologies that power, measure, socialize, and optimise websites and apps.
Leave a Reply
You must be logged in to post a comment.