One minute with: Jenna Tiffany, Digital Marketing Strategist @ Communicator

This week’s unmasked marketer is Jenna Tiffany, Digital Marketing Strategist at Communicator, who loves her her puppy Archie, and cringes when the buzzword “low hanging fruit” is used.

 

Hi Jenna! Describe your role at Communicator.

As Digital Marketing Strategist, I work with our clients in various sectors from retail, travel, not-for-profit and publishing. I consult on leveraging the power of digital marketing to drive database growth, engagement and revenue generation. I then work to create strategies which are aligned towards our clients’ wider business and marketing-specific goals & objectives.

 

What do you want to be remembered for?

For always striving to push the boundaries and challenging the status quo. Personally, as a gluten free promoter, girls drinking pints advocate and party animal!

 

What’s your favourite quote?

“Don’t put off until tomorrow what you can do today” – Benjamin Franklin.

 

What makes you wake up in the morning?

My 11 month old Cocker Spaniel puppy; Archie! He sits outside our bedroom first thing in the morning until I get up. If I take too long he starts whimpering!

 

Who’s your biggest inspiration?

It has to be Chris Gardner whose real-life story was created into the film ‘The Pursuit of Happiness’. To be able to pick yourself up after being severely knocked down and ending up in poverty, with the passion, faith and determination that Chris had, is incredibly inspiring.

 

What do you predict for the future of digital marketing?

I think the biggest shift for digital marketing is within organisational structure, less silos and more collaborative teams. Clients we work with who have already made this shift are reaping the benefits of doing so, from not only internal efficiencies but also by improving the customer experience.

There’s a need for digital marketers to be multi-disciplined and at least have an awareness of all digital channels, even if their role only focuses on one. Customer’s interaction with a brand is across a mix of channels, so the experience needs to be consistent and complementary from all touch points.

 

What’s your least favourite ‘buzz word’?

Low hanging fruit – it makes me cringe!

 

What has been your favourite digital campaign from this year so far?

Three’s #Makeitright multichannel campaign which started with an SMS. It certainly grabbed my attention with the preview text of ‘A revolution is coming’. This pretty much made me stand to attention! The campaign was a great way of raising hype and anticipation of things to come.