Online advertising booming in Finland
It seems that the birthplace of Angry Birds loves digital. Finland's online advertising is booming, having overtaken TV ad spend for the first time this year, according to new figures from IAB.
It seems that the birthplace of Angry Birds loves digital. Finland’s online advertising is booming, having overtaken TV ad spend for the first time this year, according to new figures from IAB.
According to the data, one-quarter (24%) of total ad spending in Finland during Q3 was devoted to digital, and €57.4 million ($76.5 million) of the €236.8 million ($315.7 million) spent by advertisers in Finland during that quarter went to digital ads, overtaking the amount spent on TV (€55.1 million, or $73.5 million) for the first time ever.
dvertisers in Finland increased their display ad spending by nearly 25% during Q3 so that €22.6 million ($30.1 million) was spent on that format. Search and digital directories were not too far behind, however, at €21.8 million ($29.1 million) in the same time period.
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