Online fashion retailer ASOS records a 38% leap in sales

It definitely looks like it pays to stay purely digital these days, as the innovative minds behind ASOS continue to defy high-street tradition to ensure the franchise remains an entirely online store, making a massive profit in the process.

As well as achieving a massive growth in sales in the four-month run-up to Christmas within the UK (37%) and globally (38%), the fashion hub revealed its active users were also up 41% from last year, to 7.9 million.

After achieving the coveted place of most popular retailer on Pinterest during the Christmas period, beating off competition from giants such as John Lewis and Amazon, ASOS has been riding a tide of digital marketing success in recent years. It’s successful combination of e-commerce, social media and attractive content marketing, plus its inclusion of countless runway videos that show off its items of clothing, means its a favourite among young fashionable men and women.

Chief executive Nick Robertson commented: “These results were driven by significant improvements to our customer proposition, including better delivery options, additional payment methods and the rollout of our premier service in key international markets.“