Online streaming rockets 388% since 2013
Research from Adobe also noted an 85% jump in the number of unique visitors watching online TV over the past six months.
Research from Adobe also noted an 85% jump in the number of unique visitors watching online TV over the past six months.
Online TV video streaming has climbed 338% from 2013, according to new research from Adobe.
The research also noted an 85% jump in the number of unique visitors watching online TV over the past six months.
Adobe’s latest study also highlighted that tablets and phones now make up 26% of all online video consumption – a 59% hike since 2013.
Smartphones now dominate consumption over tablets.
According to the research, video completion was on a mobile devices was low, with 16.6% of videos watched reaching 75% finished.
The report states that “when coupling it with the growth of video viewing, online video advertisement viewing is accelerating at a remarkable rate.”
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