Online strong for NYT

The New York Times Company is making staff reductions in a "challenging" climate for traditional advertising

The New York Times Company is making staff reductions in a “challenging” climate for traditional advertising. Meanwhile online, particularly About.com, is seeing double-digit growth. A few tidbits:

  • Internet ad revenues for the newspaper-related properties increased 28.3% for August 2005 due to strong growth in display advertising and in all classified advertising categories. Year-to-date Internet ad revenues grew 28.9%.
  • Advertising revenues for About.com increased approximately 41% in August and 34% year to date.
  • Strong categories at About.com include telecommunications, retail, consumer package goods, travel and technology. The unit also achieved gains in the entertainment, pharmaceuticals and financial advertising categories.
  • Subscribe to get your daily business insights

    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2y

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource
    Announcement Alert from Lee Arthur
    Weekly briefing | Digital Transformation

    Announcement Alert from Lee Arthur

    2y

    Announcement Alert from Lee Arthur

    Announcement Alert!! Read More

    View resource
    The 2023 B2B Superpowers Index
    Whitepaper | Digital Transformation

    The 2023 B2B Superpowers Index

    3y

    The 2023 B2B Superpowers Index

    The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

    View resource
    Impact of SEO and Content Marketing
    Whitepaper | Digital Transformation

    Impact of SEO and Content Marketing

    3y

    Impact of SEO and Content Marketing

    Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

    View resource