Our Story: Snapchat's new crowd-sourced feature

'Our Story' is a new crowd sourced feature available on Snapchat, which allows users to anonymously contribute to a group of images or videos of a specific event. Snapchat users' images and videos then make up 'Our Story', which is available to the public.

https://www.youtube.com/watch?v=pZeDPfHiBC8

‘Our Story’  is a new crowd sourced feature available on Snapchat, which allows users to anonymously contribute to a group of images or videos of a specific event. Snapchat users’ images and videos then make up ‘Our Story’, which is available to the public.

In this way, ‘Our Story’ is similar to Storify, but with all snaps from an event – such as a football match or a gig – able to be shared to create a public Snapchat Story. To add an image to the Story, users need to turn on their location services, to confirm that they are actually at the event.

Snapchat expanded:

“When you submit a snap to an event’s Our Story, the event’s Our Story will be added as your friend for 24 hours. Depending on the volume of snaps submitted to an event’s Our Story, not everyone’s snaps may be published.”

 

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