Seven ways digital technology affects consumers and how marketers must adapt. Second of a two-part series. Read More...
View articleA viral try from I Can’t Believe It's Not Butter got some love (registration) from Stuart Elliott of The Times this week, and for dubious reasons Read...
View articleHave your online campaigns gotten a little stale? Five ideas to perk up campaign performance. Read More...
View articleMetal band Coq Roq wears chicken masks and sings about fries. CP+B created the site and accompanying TV spots. Read More...
View articleTravelers are taking laptops everywhere, even on vacation. Read More...
View articleThe company reports revenue of $1.4 billion for the second quarter. Brin says wide release of Google's site-targeting program is imminent. Read More...
View articleThe agency hires an executive creative director and a managing director to its New York office. Read More...
View articleThe original floating ad firm becomes the latest to offer all-around ad management solutions. Read More...
View articleThe devices are reaching critical mass and the range of content is expanding quickly. Where are the advertisers? Read More...
View articleAvenue A/Razorfish builds a site for Mercedes-AMG; MIVA taps Seippel as CFO. Read More...
View articleDennis taps Rob Wilk to create sponsorship packages for its online lad mags. Read More...
View articleWireless users prefer local alerts to next generation wireless service. Read More...
View articleWorldNow taps Revenue Science for behavioral targeting; icrossing adds board members. Read More...
View articleTechnology use itself is a targetable behavior. Read More
View articleAudi launched a microsite featuring the A3 and the three films at audiusa.com/A3. Read More...
View articleTraditional advertising is dying, while persuasion is alive and kicking. Read More...
View articleBalancing local execution of a global strategy requires agencies be flexible. Read More...
View articleVerizon Wireless and Honda place ads on the online accompaniment to the new Mark Burnett reality show. Read More...
View articleAdvertiser interest is high for the new channel, though interactivity is somewhat lacking. Sister site VH1 also launched a new broadband channel. Read...
View articleThe pet care company's latest interactive marketing experiment also includes mobile content. Read More...
View articleUPDATE: Claria's behavioral marketing technology and 40 million users might outweigh its checkered past. Read More...
View articleA new Web and mobile campaign from Cingular manages to combine two hot marketing trends: user-made content and the promotion of one's own advertising....
View articlePortable media players will only reach 17 percent of online households by 2010. Read More...
View articleCBS Digital Media recruits Yahoo!'s Sobel; Outrider names a director of strategic services; Ask Jeeves adds a chief compliance officer. Read More...
View articleCGM basics and fundamentals. This is really important. Read More...
View articleMPEG-4 codec will become more widespread by 2006, but MPEG-2 digs in to continue video delivery growth through 2009. Read More...
View articleTiVo names a CEO; Gartner hires Denhup to direct search strategy; AKQA gets palmOne campaign. Read More...
View articleGet ready for wide-area connectivity to change the way we work and play in profound and unexpected ways. Read More...
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