Salesforce announces new Einstein features for devs to build custom AI and ML
AI & Automation

Salesforce announces new Einstein features for devs to build custom AI and ...

7y Kimberly Collins

Salesforce announces new Einstein features for dev...

Today, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction b...

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Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products
Disruptive MarTech

Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Te...

7y Kimberly Collins

Martech news roundup: Salesforce + Google Cloud, V...

Roundup of top news in martech from the week of Apr 8-Apr 16, 2019. Read More...

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Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more
Disruptive MarTech

Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaun...

7y Tessa Judge

Martech news roundup: Facebook's Ad Library, Googl...

Roundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...

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Facebook Ads remove targeting options and metrics: What it means for marketers
Digital Marketing

Facebook Ads remove targeting options and metrics: What it means for market...

7y Tereza Litsa

Facebook Ads remove targeting options and metrics:...

Facebook is limiting the targeting options for certain ads while also updating its metrics. Here’s everything you need to know. Read More...

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Research: 26% of US adults own a smart speaker as of January 2019
Voice

Research: 26% of US adults own a smart speaker as of January 2019

7y Kimberly Collins

Research: 26% of US adults own a smart speaker as ...

A new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...

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Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score
Disruptive MarTech

Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools...

7y Tessa Judge

Martech news roundup: Changes at Facebook, new Goo...

Roundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...

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What makes retail mobile apps rock solid, according to Forrester Research
Mobile

What makes retail mobile apps rock solid, according to Forrester Research

7y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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Conversational commerce: How smartphones and startups are driving a revolution
Industry Developments

Conversational commerce: How smartphones and startups are driving a revolut...

7y Jesse Martin

Conversational commerce: How smartphones and start...

Over the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...

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Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO
Disruptive MarTech

Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheor...

7y Tessa Judge

Martech news roundup: Salesforce, Adobe, Twitter a...

Roundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...

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Managing search marketing for enterprise: Tips from the experts
Search

Managing search marketing for enterprise: Tips from the experts

7y Kimberly Collins

Managing search marketing for enterprise: Tips fro...

Tips and highlights from a recent roundtable discussion with top-tier marketing leaders on search marketing for enterprise businesses. Read More...

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Yes, even online form experiences can be excellent: Here's how
Digital Marketing

Yes, even online form experiences can be excellent: Here's how

7y Tessa Judge

Yes, even online form experiences can be excellent...

The IDC predicts that by 2021, businesses that invest in providing a frictionless user experience will see a 20% decrease in customer attrition. Read ...

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Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments
Disruptive MarTech

Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new...

7y Kimberly Collins

Martech news roundup: Databricks and Gong.io fundi...

Roundup of top news in martech from the week of Feb 4–Feb 11, 2019. Read More...

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What artificial intelligence means for 1-800-Flowers this Valentine's Day
AI & Automation

What artificial intelligence means for 1-800-Flowers this Valentine's Day

7y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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Six customer data metrics that really matter
Analytics

Six customer data metrics that really matter

7y Tiffany Delmore

Six customer data metrics that really matter

62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are ...

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How brick & click retailers can win with personalization in 2019
Ecommerce

How brick & click retailers can win with personalization in 2019

7y Rohan Ayyar

How brick & click retailers can win with perso...

Nordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2...

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Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare funding, IBM iX + Sitecore partnership
Disruptive MarTech

Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare fu...

7y Kimberly Collins

Martech news roundup: GA Audiences in Salesforce, ...

Roundup of top news in martech from the week of Jan 28–Feb 4, 2019.  Read More...

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Survey: What digital skills training do brands need for employees
Digital Transformation

Survey: What digital skills training do brands need for employees

7y Emily Alford

Survey: What digital skills training do brands nee...

Nearly a quarter of employees receive just one day of digital skills training in an entire year, according to our recent survey. How brands can change...

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Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions
Disruptive MarTech

Martech news roundup: Facebook integrations, Kustomer funding, Adobe & ...

7y Kimberly Collins

Martech news roundup: Facebook integrations, Kusto...

We review the top news in martech from the week of January 21–28, 2019. Read More...

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Meet Amplify.ai, the AI-driven software personalizing consumer engagement
Disruptive MarTech

Meet Amplify.ai, the AI-driven software personalizing consumer engagement

7y Tessa Judge

Meet Amplify.ai, the AI-driven software personaliz...

Interview with Amplify.ai's CEO, Mahi de Silva, on what the company is up to, what challenges they expect for 2019, and where they're headed. Read Mor...

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B2B data + AI hype: Q&A with Seismic's VP Data & Analytics
Analytics

B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

7y Kimberly Collins

B2B data + AI hype: Q&A with Seismic's VP Data...

We sat down with Al Bsharah, VP Data & Analytics at Seismic, to pick his brain on analyzing B2B data, hype around AI-powered tools, and owning you...

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How Walmart is going all in on artificial intelligence
AI & Automation

How Walmart is going all in on artificial intelligence

7y Mike O'Brien

How Walmart is going all in on artificial intellig...

Walmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...

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Predictions for mobile in 2019: Top 8 trends to watch this year
Mobile

Predictions for mobile in 2019: Top 8 trends to watch this year

7y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai
AI & Automation

"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

7y Mike O'Brien

"Cloud computing is the answer": Q+A with Google C...

Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...

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10 marketers share their top predictions for marketing in 2019
Digital Marketing

10 marketers share their top predictions for marketing in 2019

7y Courtenay Worcester

10 marketers share their top predictions for marke...

We asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an ...

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Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie Jenner, new Intel AI products
Disruptive MarTech

Martech news roundup: Amazon acquires CloudEndure $250M, an egg beats Kylie...

7y Kimberly Collins

Martech news roundup: Amazon acquires CloudEndure ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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Marketing AI products: When advertising a robot, think like a human
AI & Automation

Marketing AI products: When advertising a robot, think like a human

7y Keith Messick

Marketing AI products: When advertising a robot, t...

If you’re planning on marketing AI products in 2019, first challenge yourself and your team to answer these three questions about your approach. Read ...

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How content automation will impact the way we work
Content

How content automation will impact the way we work

7y Rebecca Lieb

How content automation will impact the way we work

For marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...

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Digital marketing strategy 2019: How to take advantage of the latest trends
Digital Marketing

Digital marketing strategy 2019: How to take advantage of the latest trends

7y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

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